We look for problems hiding in plain sight.
The best opportunities often start with repeated, expensive friction: a manual workflow, a confusing service, an error-prone spreadsheet, or a painful gap between what people need and what legacy software delivers. We investigate thoroughly before writing code.
Our 6 problem selection criteria
Before we commit studio engineering resources to an idea, it must satisfy our core validation filters.
High Frequency & Acute Severity
The issue occurs repeatedly (daily or weekly) and causes measurable financial, operational, or emotional pain.
Obvious Existing Workaround
People are already hacking together makeshift solutions using spreadsheets, WhatsApp groups, or paper forms.
Accessible Initial User Cohort
We or our co-build partner can directly talk to 20+ operators within the first 14 days without relying on paid ads.
Willingness to Adopt or Pay
The economic value created or time saved is clear enough that users readily commit budget or operational workflow.
Responsible Technical Feasibility
The problem can be solved with focused, robust software engineering without requiring unproven science or regulatory miracles.
Defensible Distribution Path
A clear organic or partner-led channel exists to reach the next 100 customers after the initial cohort.
Focus areas we are investigating
We continually study specific sectors to identify acute manual friction and evaluate potential co-build partnerships.
Specialized Field Operations & Logistics
Coordination friction in high-value dispatch and equipment service
Subcontractor Compliance & Bid Qualification
Manual document extraction in regional and municipal procurement
Multi-Entity Financial Workflows & Reconciliations
Overhead bottlenecks in modern distributed operations
Local Essential Services & Customer Access
Connecting specialized local providers with high-intent urgent demand
Developer & Studio Productivity Infrastructure
Eliminating the repeated boilerplate and DevOps overhead in venture creation
Do you see a problem worth solving?
If you live inside an industry where people waste hours on messy workarounds, tell us about it. We partner with operators on our 50/50 co-build track.